Stationery Is Not Dead: A Case Study
What does your marketing collateral say about you? Does it reflect your values and culture? Does it tell the right story to your customers and prospects? In today’s social environment, businesses often miss opportunities to reinforce their brand with every customer touch. That’s why we believe stationery isn’t dead. It is still a powerful tool to represent your brand and reflect the image your want others to see.
Recently, we had an opportunity to work with the DAHU Agency (Austin, TX) as they designed a stationery package for a new wealth management company – Clear Rock Advisors. After receiving some pushback on their desired paper selections and designs from another vendor, Mindy League of the DAHU Agency, reached out to Capital Printing to assist with this project.
As our first project for a new agency, we knew we had to be at the top of our game. From the beginning, DAHU made the importance of this project perfectly clear. Their client’s brand represents high quality client service and they work with people who need to trust them to manage their family’s wealth in the $3M and up range. DAHU had already invested a great deal of time developing the brand with a logo design, brand guidelines and a website. Completing the stationery package with the right paper selection and print quality were critical to the success of the Clear Rock corporate ID.
“We wanted any recipients of the business cards, letters, or packets that are assembled in the custom folder we created to be impressed with the attention to detail and quality, causing them to inherently trust that Clear Rock Advisors will handle their finances in a similar manner – with utmost care.” – Mindy League, DAHU Agency
Since most pieces were more efficient to be produced on our half size offset presses, the entire project was printed at our sister company, Slate Group (Lubbock, TX) to maintain color consistency across the multiple components of the project.
“We were very pleased with the recommendations made along the way. Printing the note cards and business cards together on the same cover weight was such a great idea that we had not considered. We look to our vendors to consult with us since they know their side of the business so well, we always value their contributions and feedback.”– Mindy League, DAHU Agency
The business cards and note cards ran together on a single press run in order to reduce paper costs while providing a thicker stock for the note cards.
- Printed 4/4 on 130# Classic Laid Cover Avalanche White.
In order to ensure a perfect round corner, the client elected to purchase a multiple up die and die cut the round corners.
The pocket folder was a custom capacity folder with one capacity pocket and one regular pocket.
- Printed 4/0 on 130# Sterling Premium Dull Cover.
LETTERHEAD + ENVELOPE
The envelope was printed and then shipped to a converter in order to achieve the design element of a printed flap.
- The letterhead and envelope were printed 4/0 on 75# Classic Laid Text Avalanche White.
About Capital Printing + Slate Group
Capital Printing is located in Austin, Texas and is a second location of Slate Group. By moving into Austin, Slate Group not only increased its geographic footprint, but were able to expand its capabilities footprint as well by adding 40” offset presses. And although Slate Group spans two shops in two different cities, the processes and culture are the same in both locations. The two facilities work strategically to offer multiple capabilities to both customer bases.
About DAHU Agency
DAHU is an agency founded by Mindy League and Chris Braun in Austin, Texas. Their focus is to support clients with integrated campaigns that extend beyond digital media to include print for a more comprehensive approach to their marketing challenges.
DAHU focuses on being adaptive by employing an iterative workflow with their clients, as well as spending time to understand their target audience and customer to get a firm understanding of their needs so they can make recommendations and appropriate design choices. This is accomplished by conducting research on the target group, facilitating client innovation workshops, and working in collaboration with clients with the resulting information from this research.
About Clear Rock Advisors
Clear Rock Advisors is a brand new financial company comprised of several industry veterans. Their CEO was a past client and had worked with Mindy at several other organizations he had been a part of, including Atlas Efficiency Solutions and Matterhorn Capital Management. DAHU Agency created Clear Rock’s brand including logo, brand guidelines, corporate stationery, and website.
More Images can be found here: