Platinum FY17 Packaging Strategy

Dell Design Group pages

Platinum FY17 Packaging Strategy


Dell Design Group

Project Location

Round Rock, Texas

Print Specifications

60 page, Smythe sewn book

  • Printed offset on the Komori LS-40 Perfector + Coater
  • The cover was printed on 130# McCoy Silk Cover, 4 color process with a soft touch aqueous to achieve a soft, tactile effect.
  • The text was printed on 100# McCoy Silk Text, 4 color process with a satin aqueous.
  • The text was then sewn together and tipped into the cover for both durability and a classy, professional looking finished book.

Concept & Design:

Dell Design Team / Kyle C. Powell

Dell Design Group Platinum FY17
Dell Design Group Booklet